Client: Maajab
A culturally resonant Shopify store for a new African skincare brand.


Full walkthrough of the Maajab African skincare store — see the product pages, checkout, and brand story in action.



A new skincare brand with no online store and no way to reach customers outside their local market.
Built a Shopify store with a custom theme, product reviews, and a culturally resonant brand story that connected with customers globally.
First 100 orders within two weeks of launch, mostly from outside their home country.
100 orders in 2 weeks
4.8 star average review
3 countries reached in month 1