Client: Goou Beauty
A Shopify rebuild with one-page checkout and upsell flows for a cosmetics brand.


Full walkthrough of the Goou Beauty rebuild — see the new one-page checkout, upsell flow, and subscription experience in action.



A cosmetics brand losing customers at checkout due to a clunky, multi-page process with too much friction.
Rebuilt on Shopify with a one-page checkout, upsell flows, and a subscription option that made reordering effortless.
Checkout abandonment dropped by 28% and subscription revenue started flowing in month one.
28% less cart abandonment
18% subscription rate
2x faster checkout