Shopify

Goou Beauty — Cosmetics

Client: Goou Beauty

A Shopify rebuild with one-page checkout and upsell flows for a cosmetics brand.

Goou Beauty — Cosmetics desktop mockup
Goou Beauty — Cosmetics mobile mockup

Video Walkthrough

Full walkthrough of the Goou Beauty rebuild — see the new one-page checkout, upsell flow, and subscription experience in action.

Key Pages We Built

Goou Beauty — Cosmetics page 1
Goou Beauty — Cosmetics page 2
Goou Beauty — Cosmetics page 3

The Problem

A cosmetics brand losing customers at checkout due to a clunky, multi-page process with too much friction.

Our Solution

Rebuilt on Shopify with a one-page checkout, upsell flows, and a subscription option that made reordering effortless.

The Result

Checkout abandonment dropped by 28% and subscription revenue started flowing in month one.

Results in numbers

28% less cart abandonment

18% subscription rate

2x faster checkout